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Overview

The business administration curriculum allows sufficient flexibility for adaptation to a student’s particular interests and goals. A minimum of 122 hours is required for the B.S. degree in all majors except accounting, which requires 127 hours, and international business, which requires a minimum of 128 hours. They are divided between courses in business administration and general education courses in English, history, foreign languages, natural and behavioral sciences, and other disciplines. All business administration students are required to earn 40 hours in a common core sequence of business subjects. The major field for all majors except accounting and international business* requires 12-21 hours beyond the common core. If a major requires only 12 hours, then a minimum of 9 additional hours of advisor-approved course work in business/economics must be completed. A minimum of 18 credit hours in additional directed general education courses is required.

The school has developed options designed to complement core and major requirements. Information and assistance in the development and selection of options are available through the advising facilities of the school.

*The accounting major requires 26 hours. International business requires a second major in business. International business majors range from 27 to 36 hours, depending on the double major selected.

Learning Outcomes

• Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions.
• An understanding of the internal and external factors that influence consumer choice.
• Students will be able to conduct marketing research which will include the design and administration of questionnaires, understanding of sampling techniques and how to collect, clean, and code data.
• Ability to analyze and interpret marketing research results.
• Students will be able to communicate market research results effectively
• Students will develop an understanding of the strategic marketing management planning process and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Curriculum (122 Hours)

Major Requirements (61 Hours)

See Moore School of Business  for entrance requirements, progression requirements, and other regulations.

1. General Education Requirements (40-44 Hours)
2. Business Core (40 Hours)
3. Communication (Included in General Education Requirements)
4. Marketing (12 Hours)
5. Internationalization Requirement (9 Hours)
6. Directed General Education Course Work (non-BA) (minimum of 18 Hours)